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    Social Network Marketing:  Facebook, YouTube, Twitter and LinkedIn.
    Does Your Business Have the Right Buzz
    From Twitter and Facebook to LinkedIn and YouTube, everyone is talking about using social media to grow your business.   Are you overwhelmed by all of this social media mumbo jumbo?   Feeling overwhelmed at the thought of what do to next?   Do you wonder if people are really making money with social media or if this yet another distraction?
    Social Media Marketing is a highly effective way to generate buzz that can have a significant impact on your bottom-line.. It’s not rocket science – however, you can waste a lot of time and money if you don’t know what you’re doing.

    Join our panel of experts and learn practical tips you can use to leverage the power of social media marketing to generate buzz that lead to profitable returns.

    BNY Mellon
    101 Barclay Street
    New York, NY 10007
    General Information: 718.395.1932
    All conference information can be found at

    Thursday August 11, 2011
    Moderator:  Tasha Cooper Coleman (aka “The Momentum Builder”) is the CEO of UpwardAction, a digital communications and social media firm, where she helps clients leverage the Internet to create momentum, increase brand exposure and build sustainable revenue streams.

    Tasha is a published author who has been featured in national and local publications that include Black Enterprise, Suburban Essex, Women 2 Woman and a variety of other news outlets.   Visit to download her free special report – 10 Ways to Build Momentum for Your Work.  You can learn more about she helps business owners build sustainable momentum at  Follow her on Twitter at and join her Facebook page at

    Panelist:  Andrew Morrison is the President of Small Business Camp. The company provides high-impact marketing strategies for entrepreneurs, executives and non-profit leaders.

    Andrew has trained thousands of entrepreneurs from Hawaii to Nigeria and appeared on Oprah.  He’s an author who has been featured in national and local publications that include Black Enterprise, Essence, The Network Journal among others.  Visit to receive his no-cost report entitled, “Identifying and Growing Any Business Idea in 16 Weeks.”  Follow him on Twitter at and join his Facebook page at

    Panelist: Stephanie Burroughs, President of StephanieSpeaking LLC is an inspiring, informative, empowering and engaging professional speaker, certified trainer, and small business development consultant. As a change and growth focused catalyst,

    Stephanie provides both audiences and clients with practical insights and success strategies for business development in government and private sector procurement and supplier diversity programs; government, public and private certification programs.   You can learn more about her work at  Follow her on Twitter at and join her Facebook page at

    Panelist: Eric Hamilton is an internet, search marketing, web development, social media and web analytics expert living and working in the New York City area. Currently, he is the CEO of AdSmoke Inc, which is an online digital video ad network.

    Eric is also the founder of The Web Academy, an award winning organization that has taught thousands of people how to build WordPress websites via their free virtual web design classes.  Eric is a published author who has been featured in national and local publications.   You can learn more about Eric and his work at and



    Thursday JULY 28, 2011

    6:00PM UNTIL 8:00PM
    Top brands have leverage the power of digital media to connect with customers in was that have catapulted them to success. Now more than ever, entrepreneurs have the ability to leverage this transformative cultural shift, to engage target markets, optimize business stagey and sustain profits. Get ready to learn from one the most brilliant leader in digital marketing about the most efficient ways to communicate to the right audience.

    Speaker: Mr. Eric Hamilton

    Location: Mount Vernon Library – Community Room 28 South First Avenue, Mt. Vernon, NY 10550

    Cost: $25.00Refreshments will be served.

    For additional information, go to


    I (Eric Hamilton) will be joining a panel of experts at the Harlem Book Fair.  We will discuss ways to market e-books to an evolving marketplace.  If you are in NYC on Saturday July 23, 2011, then perhaps you can attend.

    VENUE: CCL Auditorium

    DATE: Saturday July 23, 2011
    TIME: 11:00AM – 12:15PM

    COST: Free

    Countee Cullen Library
    104 West 136th Street
    New York, NY 10030-2695


    Save The Date! July 19th – NYC HDI Local Chapter Meeting – “Social Media Panel Discussion“

    Date/Time: Tuesday, July 19th, 2011, 8:30am-10:30am

    Topic: “Social Media Panel Discussion”

    Panelist: Eric Hamilton, Author of “Social Media Branding in the Age of Obama”

    Panelist: Patrick Bolger, Chief Evangelist, Hornbill

    Panelist: Paul Flaharty, Regional VP, Robert Half Technology & The Creative Group

    Location: Robert Half International, 245 Park Ave, 25th Floor, Manhattan, NY 10167

    RSVP: Email to Michael Wilson


    “Tweets and “likes” are becoming more beneficial to business, a June 20th Robert Half Technology report suggests. More than half (51 percent) of CIOs surveyed said they permit employees to use social media sites like Twitter and Facebook on the job as long as it’s for business purposes, a figure that has increased over the past few years. But while firms may be more open to the business applications of social media, more than one out of three (31 percent) organizations still prohibit it completely at the office…based on telephone interviews with more than 1,400 CIOs from companies across the U.S. with 100 or more employees.” Source
    NYC HDI has assembled a distinguished panel to discuss the following
    · What is the value proposition of social networking in the work place?

    · Is there a formula for successfully implementing social networking tools?

    · What potential benefits can social networking tools provide?

    · Are these tools being rolled out in a manner similar to previous IT projects?

    · What are some of the most common mistakes that organizations make implementing social networking tools?

    About our Panelists
    Eric Hamilton is an internet, web, search marketing and social media veteran with over 20 years of technology work experience. Currently, Eric is the Founder/CEO of AdSmoke which is an online digital ad network for user generated content.

    Eric is also the owner of Web Developers of New York, a Manhattan based web design and consulting firm. Eric is the author of “Social Media Branding in the Age of Obama”, a social media guide which gives social media strategies for small businesses and personal development. Eric is the Founder of the Web Academy which is a nonprofit organization which offers free web design classes. Eric is the author of technology books on WordPress and Google Android App Inventor.



    Patrick Bolger assumed the role of Chief Marketing Officer at Hornbill in 2008. In 2010, Patrick was appointed Chief Evangelist. Patrick is dedicated to the communication of industry best practices, working closely with customers, industry associations and IT luminaries to identify trends and educate organizations on the opportunity associated with service excellence. Patrick is an active contributor to a number of strategic groups and partnerships that influence the service management industry, including the Service Desk Institute (SDI), Help Desk Institute (HDI), IT Service Management Forum (itSMF), Service Futures Group and Federation Against Software Theft (FAST).


    Paul Flaharty is the Regional Vice President of Robert Half Technology, a leading specialized staffing firm providing information technology (IT) professionals on a project and full-time basis. In this role, he manages operations for more than 30 recruiting professionals in the Greater New York City area. The firm places IT professionals for initiatives ranging from web development and multiplatform systems integration to network security and technical support. Prior to this role, he was hired to start-up Robert Half’s Technology Consulting Services team on Wall Street. Paul has an extensive background in IT staff augmentation. He began his IT staffing career in 2003 and since joining Robert Half in 2005, has received 5 promotions in the last 6 years. Paul is a frequently quoted expert on social media trends in the IT field, and was featured on Fox News’ social media in the corporate environment special. He received a bachelor’s of arts degree in government and history from Cornell University.



    A new Facebook App by Schweppes allows you to modify your Facebook profile with an image of your choosing. Unlike the old days of Myspace, Facebook allows page modifications with in certain limits.

    Eric Hamilton Facebook Page App

    Eric Hamilton Facebook Page

    Visit App at:

    Check out the app in action:


    On Thursday January 6, 2011,  the Harlem Arts Alliance and I (Eric Hamilton) will be hosting a social media workshop and book signing.

    Social Media for the Arts

    • Dwyer Cultural Center
    • 258 St. Nicholas Avenue
    • (entrance on 123rd Street)
    • New York, NY 10027
    • Thursday, January 6, 2011
    • 6:30PM-8:30PM


    This presentation will show you how to market yourself and your craft using:

    • Social Q&A
    • Social Scanning
    • Group Buying
    • Location Applications
    • Mobile Advertising
    • and more…


    For more information visit: The Harlem Arts Alliance


    social-media-and-holodecksIn about 3 billion years, our galaxy (The Milky Way) will collide with our nearest cousin galaxy (Andromeda). It will be a galactic fireworks display of energy and destruction and some dancing of stars. Dancing of stars? Not “Dancing with the Stars” but “Dancing of Stars”. Yes, some stars will be destroyed and some will find a partner in the opposite galaxy. Those stars will conduct an interstellar waltz for eternity or at least until those stars exhaust all of their hydrogen. In any case, both galaxies will be changed forever.

    Similarly, the world of social media will collide with the web. One might say this is a bad analogy as social media is a part of the web and the Milky Way and Andromeda are 2 distinct galaxies.

    That is true but bear with me.

    When this collision of social media and web happens, there will be some destruction as old players die out. In addition, there will be players who dance with partners that they never dreamed of dancing with.

    You’re probably asking “What does this mean?”. I will get there soon, but 1st another metaphor.
    On the TV series “Star Trek the Next Generation” there was a technology called the “Holodeck”. The Holodeck was a virtual reality simulation that used computers, optics and force fields to simulate any environment. On the Holodeck, you could experience sailing on a 1700 century sailing ship or experience a night club comedy show act or anything and everything. The “people” and things encountered on the Holodeck seemed real. On one particular episode, the cast of characters encountered Professor Moriarty (the fictional character and arch enemy of Sherlock Holmes) on the Holodeck. Professor Moriarty’s personality was controlled by the Holodeck’s computer. In the episode, the artificial intelligence became self aware and Moriarty desired to leave the confines of the Holodeck simulation . Moriarty in turn held members of the Enterprise crew as hostages on the Holodeck.

    To defeat Moriarty, the crew of the Enterprise fooled Moriarty into believing that he had left the Holodeck by using transporter technology to beam him to another Holodeck. Moriarty thought that he was in the real world when in actuality he was on another Holodeck.

    Now, to the non-Star Trek fans, thank you for your patience.

    My point:
    Social Media is the Holodeck.
    The Web is the Real World.

    Soon, you will not be able to distinguish one from the other.
    Facebook knows a lot of information about its users. For instance Facebook knows that I like Star Trek, that I’m from Detroit, that I studied Computer Science and that I like Google Android Application Development. This information can be used to change the way I interact with the web. As Facebook expands its reach to publisher networks, visitors will experience the Facebook experience throughout their entire web experience.

    Imagine going to Yahoo! News and seeing news on your college buddy’s new business or doing a Google Search and finding information on your co-worker’s bridal shower or seeing a display ad on CNN for your father’s retirement party.

    With the help of Facebook, the web will be more personal and more meaningful. The entire social media experience and web experience will be blurred to the extent that the user will not be able to distinguish between the two.

    While working at Yahoo! on their social media task force, I tried to help them understand this concept. So, what do you think?


    Facebook-Numbers-GameSo, you may have noticed that several of your friends have random numbers in their status updates such as #74 or #5545 followed by some kind words.

    Perhaps you got an email in your Facebook inbox from a friend with a random number and you’re thinking “What is this number thing all about?”

    It’s the newest Facebook Viral Trend unofficially called “The Numbers Game”. The goal is simple. Send a number to a friend. This number is specific to you. Next, your friend will create a status update telling the world how they feel about you but only you know because it’s your number.

    The Numbers Game is meant to be a fun way to tell people how you really feel about them. So, have some fun with it…

    As always, what do you think about The Facebook Numbers Game?