AFRICAN AMERICAN CHAMBER PRESENTS IT’S LEARNING SERIES FOR MORE MONEY AND MARKET SHARE

Thursday JULY 28, 2011

6:00PM UNTIL 8:00PM
Top brands have leverage the power of digital media to connect with customers in was that have catapulted them to success. Now more than ever, entrepreneurs have the ability to leverage this transformative cultural shift, to engage target markets, optimize business stagey and sustain profits. Get ready to learn from one the most brilliant leader in digital marketing about the most efficient ways to communicate to the right audience.

Speaker: Mr. Eric Hamilton

Location: Mount Vernon Library – Community Room 28 South First Avenue, Mt. Vernon, NY 10550

Cost: $25.00Refreshments will be served.

For additional information, go to www.aaccnys.org.

 
Date/Time: Tuesday, July 19th, 2011, 8:30am-10:30am

Topic: “Social Media Panel Discussion”

Panelist: Eric Hamilton, Author of “Social Media Branding in the Age of Obama”

Panelist: Patrick Bolger, Chief Evangelist, Hornbill

Panelist: Paul Flaharty, Regional VP, Robert Half Technology & The Creative Group

Location: Robert Half International, 245 Park Ave, 25th Floor, Manhattan, NY 10167

RSVP: Email to Michael Wilson MjWilson@bdo.com

 
Summary

“Tweets and “likes” are becoming more beneficial to business, a June 20th Robert Half Technology report suggests. More than half (51 percent) of CIOs surveyed said they permit employees to use social media sites like Twitter and Facebook on the job as long as it’s for business purposes, a figure that has increased over the past few years. But while firms may be more open to the business applications of social media, more than one out of three (31 percent) organizations still prohibit it completely at the office…based on telephone interviews with more than 1,400 CIOs from companies across the U.S. with 100 or more employees.” Source www.certmag.com
NYC HDI has assembled a distinguished panel to discuss the following
· What is the value proposition of social networking in the work place?

· Is there a formula for successfully implementing social networking tools?

· What potential benefits can social networking tools provide?

· Are these tools being rolled out in a manner similar to previous IT projects?

· What are some of the most common mistakes that organizations make implementing social networking tools?

 
About our Panelists
Eric Hamilton is an internet, web, search marketing and social media veteran with over 20 years of technology work experience. Currently, Eric is the Founder/CEO of AdSmoke which is an online digital ad network for user generated content.

Eric is also the owner of Web Developers of New York, a Manhattan based web design and consulting firm. Eric is the author of “Social Media Branding in the Age of Obama”, a social media guide which gives social media strategies for small businesses and personal development. Eric is the Founder of the Web Academy which is a nonprofit organization which offers free web design classes. Eric is the author of technology books on WordPress and Google Android App Inventor.

Patrick Bolger assumed the role of Chief Marketing Officer at Hornbill in 2008. In 2010, Patrick was appointed Chief Evangelist. Patrick is dedicated to the communication of industry best practices, working closely with customers, industry associations and IT luminaries to identify trends and educate organizations on the opportunity associated with service excellence. Patrick is an active contributor to a number of strategic groups and partnerships that influence the service management industry, including the Service Desk Institute (SDI), Help Desk Institute (HDI), IT Service Management Forum (itSMF), Service Futures Group and Federation Against Software Theft (FAST).

 
Paul Flaharty is the Regional Vice President of Robert Half Technology, a leading specialized staffing firm providing information technology (IT) professionals on a project and full-time basis. In this role, he manages operations for more than 30 recruiting professionals in the Greater New York City area. The firm places IT professionals for initiatives ranging from web development and multiplatform systems integration to network security and technical support. Prior to this role, he was hired to start-up Robert Half’s Technology Consulting Services team on Wall Street. Paul has an extensive background in IT staff augmentation. He began his IT staffing career in 2003 and since joining Robert Half in 2005, has received 5 promotions in the last 6 years. Paul is a frequently quoted expert on social media trends in the IT field, and was featured on Fox News’ social media in the corporate environment special. He received a bachelor’s of arts degree in government and history from Cornell University.

Social Media Trends

Eric Hamilton Facebook Page

Check out the app in action:

Social Media for the Arts

• Dwyer Cultural Center
• 258 St. Nicholas Avenue
• (entrance on 123rd Street)
• New York, NY 10027
• Thursday, January 6, 2011
• 6:30PM-8:30PM

RSVP: rsvp@harlemaa.org

This presentation will show you how to market yourself and your craft using:

• Social Q&A
• Social Scanning
• Group Buying
• Location Applications
• Mobile Advertising
• and more…

RSVP: rsvp@harlemaa.org

For more information visit: The Harlem Arts Alliance

Similarly, the world of social media will collide with the web. One might say this is a bad analogy as social media is a part of the web and the Milky Way and Andromeda are 2 distinct galaxies.

That is true but bear with me.

When this collision of social media and web happens, there will be some destruction as old players die out. In addition, there will be players who dance with partners that they never dreamed of dancing with.

You’re probably asking “What does this mean?”. I will get there soon, but 1st another metaphor.
On the TV series “Star Trek the Next Generation” there was a technology called the “Holodeck”. The Holodeck was a virtual reality simulation that used computers, optics and force fields to simulate any environment. On the Holodeck, you could experience sailing on a 1700 century sailing ship or experience a night club comedy show act or anything and everything. The “people” and things encountered on the Holodeck seemed real. On one particular episode, the cast of characters encountered Professor Moriarty (the fictional character and arch enemy of Sherlock Holmes) on the Holodeck. Professor Moriarty’s personality was controlled by the Holodeck’s computer. In the episode, the artificial intelligence became self aware and Moriarty desired to leave the confines of the Holodeck simulation . Moriarty in turn held members of the Enterprise crew as hostages on the Holodeck.

To defeat Moriarty, the crew of the Enterprise fooled Moriarty into believing that he had left the Holodeck by using transporter technology to beam him to another Holodeck. Moriarty thought that he was in the real world when in actuality he was on another Holodeck.

Now, to the non-Star Trek fans, thank you for your patience.

My point:
Social Media is the Holodeck.
The Web is the Real World.

Soon, you will not be able to distinguish one from the other.
Facebook knows a lot of information about its users. For instance Facebook knows that I like Star Trek, that I’m from Detroit, that I studied Computer Science and that I like Google Android Application Development. This information can be used to change the way I interact with the web. As Facebook expands its reach to publisher networks, visitors will experience the Facebook experience throughout their entire web experience.

Imagine going to Yahoo! News and seeing news on your college buddy’s new business or doing a Google Search and finding information on your co-worker’s bridal shower or seeing a display ad on CNN for your father’s retirement party.

With the help of Facebook, the web will be more personal and more meaningful. The entire social media experience and web experience will be blurred to the extent that the user will not be able to distinguish between the two.

While working at Yahoo! on their social media task force, I tried to help them understand this concept. So, what do you think?

Perhaps you got an email in your Facebook inbox from a friend with a random number and you’re thinking “What is this number thing all about?”

It’s the newest Facebook Viral Trend unofficially called “The Numbers Game”. The goal is simple. Send a number to a friend. This number is specific to you. Next, your friend will create a status update telling the world how they feel about you but only you know because it’s your number.

The Numbers Game is meant to be a fun way to tell people how you really feel about them. So, have some fun with it…

As always, what do you think about The Facebook Numbers Game?